portfolio | www.danielakucher.com blog | www.firstgenfashion.com
related experience :
Creative Director, The Luis D. Ortiz Team at Douglas Elliman, New York, NY (September 2015- Present)
Created personal branding for Bravo TV Million Dollar Listing NY star Luis D. Ortiz and unique marketing for his luxury real estate team in NYC
Implemented Mailchimp email marketing campaigns (optimized for mobile devices) with analytics reporting for over 10,000 subscribers. Email open rate and click-through rate averaged over 3x the industry average.
Launched Luis D. Ortiz’s personal brand Happyholic including the design and creation of brand website and ecommerce shop
Launched monthly newsletter (design from inception to point of execution) for over 10k subscribers. Conceptualized and executed layout and theme, and researched and wrote unique copy about real estate news and luxury lifestyle.
Within 2 months of start date, all top producing teams within the luxury real estate industry began to emulate email format, and design.
Create and execute logo design, web and print marketing, pitch packets, media kits, website and social media content. Grow audience of 9,000 direct views per month, and approximately 300,000 views per month across social media
Digital (Web/Graphic) Designer and Photographer for Ecommerce Fashion Retail Boutique, Primary NY, New York, NY (2015)
Design and execute all graphic materials including Marketing Campaigns for Mail Chimp Mailers, Primary NY Blog, Primary NY online store
banners, and GIFS using Photoshop and Illustrator. Used Indesign to recreate Size Charts for online store.
HTML/CSS coding to rebrand Transactional Emails in Magento Mandrill. Used Photoshop to add creative imagery and language to elevate the Primary brand.
Photograph small products (accessories, jewelry, ect.), flatlay photography, and blog photos for online store, marketing materials, and Primary NY Style Series. Photoshop all apparel photos to prepare for online store layout.
Founder, First Gen Fashion, New York, NY (2014- Present)
Featured on Refinery29, Forbes Life, Buzzfeed, IO Donna, Ovation TV, and more as a Design and build WordPress website, create all graphic content/logos, and photograph and interview all women featured on the blog
Implement ecommerce store and affiliate marketing to monetize blog
Create concepts and layout designs for WordPress Blog posts to contribute to Primary NY Style Series (HTML, CSS, Photoshop)
Digital (Web) Designer and Brand Consultant, Space NJ, Englewood, NJ (2013-2014)
Consult CEO in rebranding company to appeal to high-end clientele and to book larger scale events such as weddings.
Redesign logo and redesign all marketing materials to use for trade shows, sales brochures, step & repeats, and online content
Rebuild and redesign responsive WordPress website to appeal to new brand aesthetic and to function across multiple mobile devices
Integrated Product Development Advisor, Lehigh University, Bethlehem, PA (2012-2013)
Advised and mentored 3 teams of undergraduate students in real-world industry sponsored product development projects
Participated in critiquing Tiger Sessions and project presentations
! Review invention prototypes, financial models, IP research, sponsor reports, inventors’ notebooks, and project presentations
User Experience Designer, VenueTap, New York, NY (2012)
Drafted website mockups using Balsamiq Mockups
Designed and edited page layouts in Adobe Fireworks
Created consumer and administrator use cases in Omnigraffle
Languages: Fluent in French, Conversational in Russian, Elementary Spanish
Computer: Adobe Photoshop, Illustrator, InDesign, Dreamweaver; HTML/CSS, WordPress, Mailchimp, Constant Contact, Lightroom, Xpress
Docs, AutoCAD; CAD NX I-DEAS; SolidWorks; Balsamiq Mock-Ups, Omnigraffl; Excel; Word; PowerPoint
Marketing: Affiliate Marketing, Digital; Print; Social Media; On-Site Activation, Graphic Design, and GIF animation, Blogging, Photography
Lehigh University, Bethlehem, PA
Degree: Masters of Engineering in Technical Entrepreneurship
Degree: Bachelor of Arts in Product Design; Minor in Engineering
Honors: Eureka! Venture Series Competition Second Place Winner; Peak Performance Center Design Competition Winner; National Society of
Collegiate Scholars; Delta Gamma Women’s Fraternity Director; Rotex Mentor
IES Abroad University, Barcelona, Spain
Degree: Liberal Arts and Business
Lycée Marguerite de Navarre, Bourges, France
Rotary International Youth Exchange